Ngila D Kithimba
Did you know that, over 90% of our population actively uses platforms like Instagram, TikTok, and WhatsApp, for communication(Information), recreation(entertainment) and business?
In the latest entrepreneurial updates, social media marketing is the real deal for fulltime businesses and even side hustles. University students have taken advantage of this revolution as well. For instance; Abdul Aziz, a student entrepreneur from Multimedia University of Kenya leverages WhatsApp to directly engage with customers. He says; approximately 80% of students prefer this platform for inquiries and transactions.
He also highlights that since he started utilizing social media, his business has experienced a 35% increase in sales and customer engagement compared to his previous marketing methods.
These visual platforms play a pivotal role, with posts featuring high-quality visuals thus appealing and attracting more customers.
Moreover, social media enables entrepreneurs to expand globally, reaching customers beyond their local communities. Over 70% of global entrepreneurs credit social media for helping them access international markets. This trend underscores a shift towards digital entrepreneurship, highlighting the power of innovative marketing strategies in today’s digital age.
TALKS KENYA 